We’ve all been there. We’ve hit publish on our latest blog post and expected the comments and shares to start rolling in. But instead we get nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels so lonely out there on the World Wide Web.
Today I want to follow on from that post by sharing three more of the smartest tactics I’ve read recently around the web. None are hard to implement and all could have a significant effect on your traffic, links and shares. So let’s get started!
3 Killer Tactics to Increase Your Blog Traffic
If you are going to follow these 3 killer tactics, I am sure you are going to increase your blog traffic.
Have a look on these 3 Killer Tactics to Increase Your Blog Traffic:-
1. Share More Than Once
This first tip comes from Garrett Moon, who suggests in a post on KISSmetrics that companies aren’t sharing their blog content nearly as much as they ought to. Many of us have the mentality of “share once and forget”. We publish something on our blog and distribute it across all our social media channels once. But what about all those people who missed that initial communication?
A much better solution is to share each blog post multiple times, depending on the platform, in a timely fashion. For example, you might tweet, Facebook share and Google+ you article as soon as you hit publish. Then a day later you might want to tweet it again. Perhaps the following week it’s time for another Google+ share, and so on.
In his post Garrett shows how you can easily double your traffic from social media in this way. Check out the handy visual they put together:
Image credit: KISSmetrics
2. Get Influencers to Write for You
If you really want to grow your audience, the key is to get influencers to write for you. This means reaching out to the bloggers in your niche with the largest social followings and the ability to write consistently excellent stuff, asking them to become contributors.
By getting these guys and girls involved, you’ll not only be getting exceptional content for your blog (content that will hopefully earn you links and shares); you’ll also be getting access to a powerful distribution channel in the form of the influencer’s social network.
Of course, unless your blog is super prestigious you will probably need to pay these bloggers to write for you, and you should definitely specify as part of the arrangement that they share the posts on social media. That being said, I think this option makes so much more sense than hiring a “general purpose” content creator.
As well as payment, you could also offer bloggers the following perks:
Offer to share content on their own site (but only if you have a large social following)
A link back to their website from every post they write for you
Give them free use of your products or services
Working with influencers is a fantastic way to improve blog readership. A nice bonus is that often these guys write for other big media sites as well, so they may be able to link to something they have written for your blog from a third party site in the future.
3. Repurpose Your Content
The answer is to repurpose your existing content by transforming blog posts into other content formats. Each of these new pieces could then be uploaded to its own separate channel, where it would be seen by a new audience and help to generate more traffic. For example, you could turn a blog post into:
- a podcast: record yourself reading your post aloud and upload to iTunes
- a screencast: record yourself doing something on-screen, add a voiceover and upload to YouTube
- a slide presentation: create a slide show out of your post and upload to SlideShare
- a ebook: turn a series of posts into an ebook, which is available to download as a PDF for a tweet
Thanks for reading and following these 3 Killer Tactics to Increase Your Blog Traffic.
